A guide to curating your social media accounts
Now that you’ve mapped out your personal branding strategy, all that’s left to do is create content! To get the most benefit from all this planning you’ve done, you’ll want to keep some best practices in mind. We’ve curated some of the best tips here:
Tip 1: Start a blog!
You may be thinking – what does blogging have to do with branding? Well, did you know that 81% of consumers believe what they read on blogs? Blogs are a great way to establish yourself as an expert and grow your following. Whichever medium you choose, whether that be a podcast, vlogging on YouTube, or simply written content, posting consistently is key to keeping your audience engaged and coming back for more content. Don’t forget to link your blog to your social media profiles so your followers can do the work of promotion for you (Patel, 2020).
Tip 2: Keep a consistent image
You want your brand to be recognizable, regardless of the platform. Don’t underestimate the power of using a specific colour – it can increase brand recognition by up to 80%! Make sure you use the same visual elements such as your logo, headshot, graphics, colours, and fonts across your social media profiles and website (Patel, 2020). Check out this link to learn how developing a style guide can help you achieve consistency in your personal branding.
There are tons of free tools you can use to create engaging, high-quality visuals for your social media pages. Here’s a few of our favourites:
Tip 3: Customize your strategy
No two social media platforms are created the same, and likewise, your strategy should not be one-size-fits-all. It’s okay to recycle assets, but make sure you’re tailoring your approach to the platform at hand. For example, it may be a best practice to Tweet multiple times a day, but that doesn’t mean you should be spamming your Instagram followers with photos. This HubSpot article breaks down the ideal post frequency for each platform.
References:
Patel, N. (2020). How to create a content marketing strategy for your personal brand. Neil Patel. Retrieved from https://neilpatel.com/blog/creating-a-content-marketing-strategy-for-your-personal-brand/.
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